KickTail XL-7 Yellow Rootbeer Diver/Floater

NEW! KICKTAIL® XL-7! is the only hard bait that swims like a real fish - with its tail! It out-fished other bait 19 to 4 in Florida bass contest. Uses aerospace technology to mimic a real fish.

Bite Light 4 Lure - 4 different Models

New, patented hard bait blinks a blood-red light to simulate injury. Strikes are fast and fierce.

Bite Light Mix Color 4 Set Cobra

New, patented hard bait blinks a blood-red light to simulate injury. Strikes are fast and fierce.

Bite Light Mix Color 4 Set Sorpion

New, patented hard bait blinks a blood-red light to simulate injury. Strikes are fast and fierce.

Bite Light Mix Color 4 Set Viper

New, patented hard bait blinks a blood-red light to simulate injury. Strikes are fast and fierce.

Walking Worm 30 Pack - Green Pumpkin Seed

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - June Bug

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Red Shad/Green Fleck

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Black/Red Fleck

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Watermelon seed/Red Fleck

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Pumpkin Seed

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Motor Oil

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Electric Blue

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Pearl White

Patented lure out-fishes live bait 3 to 1; could be banned.

Walking Worm 30 Pack - Chartreuse

Patented lure out-fishes live bait 3 to 1; could be banned.

Minnow Jig 24 Pack

Only Soft Bait that can be fished as a minnow or a jig.