Atom Striper Swiper Lure

This classic topwater has been around for 45 years -- and has accounted for millions of great catches. The secret is in its unique swishing surface action, which creates a commotion that simulates a predator's attack on a school of baitfish. Not just a striper lure -- redfish, tarpon, snook, bluefish, tuna, roosterfish and all types of jacks have fallen prey to the Swiper as well!

Gene Larew Hoo Daddy Jr. Lure

Oversized rings add bulk and extra surface area, causing a slow, erratic fall that spends more time in the strike zone and drives fish crazy. Plus, the innovative ring design has been proven to increase your hookup ratio--lets you drive the hooks home into that lunker's jaw, rather than back into the body of the bait. Nice, slinky, ring-bubbling, twin-tail-thumping action; a superior jig trailer wherever crawfish appear on the menu for the day. Length: 4-1/2". 10 pack.

Bass Assassin K.O. Assassin Lure

Can't decide between a twitch bait or a wacky worm? Here's the best of both worlds! Rigged weightless through the middle, the K.O. vibrates from BOTH ends on the slow fall--deadly on neutral to inactive bass. Length: 5". 10 pack.

Optimum Baits Big Dog Lure

The trophy hunter's choice where lizards and waterdogs are abundant. Not a numbers bait--but get bit, and odds are it'll be a good one! Fish Texas-style, on a jig, or weightless in heavy cover. Length: 10". 2 pack.

Jewel Bait Sculpin Hypertail Lure

The "right lure" for bass in creek arms and streams--a dead-on imitation of the tastiest snack in freshwater. Ultra-realistic colors; great on a jighead for pitchin' shorelines or for Carolina rigging or splitshotting.

Lucky Craft Wake-Tail 85 Topwater Lure

Meet the "next generation" in topwaters. Its internal weight-transfer system delivers long, accurate casts with feet-first splashdown--ready to rip the moment it hits water. The single prop is ball-bearing supported for smooth action no matter how subtle the twitch. The premium feather tail provides an irresistible attack point. Walk it, rip it, stop-and-start--all retrieves are deadly! Length: 3-1/4". Weight: 3/8 oz.

Cotton Cordell Crazy Shad Topwater Lure

When bass are busting shad on top, you should immediately throw this fat, stubby topwater right into the thick of the action. Its fat, stubby buddy matches the hatch, while the dual spinning blades chop and roil the surface. The wounded-baitfish dance sends out a powerful distress signal no feeding bass can ignore. Casts long; equipped with two #4 trebles.

Cotton Cordell Boy Howdy Topwater Lure

Fish it hard, fish it soft--it's almost impossible for this long, slender topwater to look like anything other than a wounded minnow begging for mercy. The free-spinning dual props spit and gurgle at the slightest twitch. Outstanding in both open water and around shallow cover. Three #6 trebles ensure positive hookups. Length: 4-1/2". Weight: 3/8 oz.

Luhr Jensen Rattlin' J-Plug Lure

One of the most unique and devastatingly effective trolling lures ever invented. Never trolls the same track twice, thanks to its free-sliding swivel chain which constantly shifts within the head chamber when on the move.

Offshore Angler Roll-Up Offshore Lure Cases

The affordable way to transport your gear! ,,,,Tough, durable 420 dobby construction with flexible, crack-resistant polyethylene mesh dividers. Weep holes allow for quick drainage and fast dry time. Hidden pockets protect your valuable leaders from damaging UV rays. Brass corner grommets for easy hanging. Billfish case holds 9 large lures or 27 striped marlin lures; tuna lure roll holds 30 tuna feathers and 20 cedar plugs. 26"L x 13"W. Imported. ,,,, Lures shown are not included.

Boone Greeny Trolling Lure

If you're looking for a reliable saltwater lure -- this is the one! Rigged lures come with high-strength #7/0 hooks and 130-lb. test mono. The special Deep-Diving model is your secret weapon! 12" long. Deep Diving Model* Includes lure bag **

Iland Lures Cruiser Trolling Lure

Sports a red concave mouth, which resembles the gills of a bonita or mackerel, a marlin's favorite meal. When trolled, it makes a large disturbance, popping and smoking to attract trophy gamefish. 10-1/2"; 4 oz.

Iland Lures Mistress Trolling Lure

Big game trolling success starts here! ,,,,Incorporates a scientifically-designed head with four ventilation holes, which funnel air through the lure's head and disperse smoke around the skirt. Minimizes washout of natural bait. 7"; 1-1/2 oz.

Musky Mania Doc Topwater Lure

Mesmerizing side-to-side topwater action, even in heavy seas. Precise weighting gives you a buoyant lure that holds its course while walking the dog, with handpainted designs and extra-loud rattles to bring fish in from cover. Tapered body with ultra-hard finish won't catch teeth, ensuring solid hookups. 9''.

Jake's Wobbler Lure

The Wobbler achieves that wacky Jake's action, even at slow retrieval speeds. It's designed for use at all depths and is extremely effective when used as a topwater lure. The Wobbler is also an awesome trolling lure. For best results trolling, maintain an extremely slow troll speed to achieve maximum lure action. Size 6 treble hook. 1/3 oz. Made in USA

Jake's Li'l Jake Lure

The Li'l Jake is a downsized version of Jake's Spin-A-Lure. It has the same length with less width, making it a lighter lure more appropriate for smaller waters. But at 1/6 oz., you can still cast the Li'l Jake a country mile. If you find a game fish that won't tackle this lure, please let us know. Size 7 treble hook. Made in USA

Lunker Lure Triple Rattleback Jigs

Triple Rattleback uses three rattles, with a metal pin running the full length of the chamber for maximum noise and strength.

Lunker Lure Original Rattleback Jig

The Original Rattleback Jig is well known among the tournament circuit. The Jig is a single piece of molded construction with a metal pin running the full length of the rattle chamber. The sleek profile provides the same loud sound while making this jig almost entirely weedless. One of the strongest and loudest jigs on the market.

C Lures - Lure Tubes

C Lures - Lure Tubes? - Keeps spoons, hard baits, or trolling baits organized and tangle-free. Resealable impact-resistant plastic tubes. Clear body.

C & H Lures Wahoo Whacker Saltwater Lure

With its missile shaped head, the Wahoo Whacker leaves a minimum bubble trail. This shape allows it to run deeper in the water and can be trolled at any speed.

C Ribbon Fish Saltwater Lure

A productive bait that can be rigged almost any way you choose. The true-to-life shape allows it to swim as if it were alive. 3 pack.

Big Kahuna Teasers Saltwater Lure

Darts side to side, with the sun reflecting off Plexiglas mirrors that, when combined with its loud rattle, attract fish from extreme depths. 20" long.

Heddon Swim'n Image Saltwater Lure

The all-new shallow-running version of the popular Spit'n Image runs from just below the surface to 18." Use a steady retrieve when you want to create a lifelike wobble, or work like a jerkbait to trigger explosive surface strikes. Simulates an injured minnow perfectly. Brilliant enhanced finish.

Rebel Humpback Lure

An old favorite that is still one of the best shad-imitating shallow runners on the market. Slab-sided profile, precisely angled thin lip, proven frantic wobble. Highly effective around submerged vegetation, on shallow flats and bars, and in open water where schoolie bass busting shad on the surface. 1-3/4", 1/4 oz., dives 2-4', equipped with super-sharp 36 trebles.