Rod manufacturers
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Penn was founded in 1932, and over the years, established itself as one of the premier saltwater fishing tackle companies in the world. Penn holds over 1000 world records for its reels, and over 200 world records for its rods. The company manufactures over 4,500 different parts and over 130 different styles of reels. Penn is one of the few remaining companies that manufacture fishing reels in America. |
Abu Garcia was founded in Svangsta, Sweden, at the Mörrum River in 1921. Initially a watch factory, the company's expertise was redirected toward the development of precision fishing reels in the late 1930s by the founder's son, Göte Borgstrom. The generation of world famous Ambassadeur reels got its start here in the early '50s. The Cardinal spinning reel was introduced in 1965. Since then, Abu Garcia has continued as a world leader in fishing reel development--from the legendary 5500C3 to the state-of-the-art Ambassadeur Mörrum casting reel series. |


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