Submitted: 09/05/03 (Edited 09/05/03)

Description: BONDIBLU is a dynamic, high fashion company that has become a leading supplier of middle market fashion sunglasses and accessories in South Africa. The company was established in 1992 and is South African based and owned. Our vision is to develop BONDIBLU into a brand aimed at the 13-24 year old market. Our total focus has been to advertise to this market and pull in the fringes through the youth market. Remembering that this market is fashion conscious, the 25+ market is more concerned with functionality.

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