Submitted: 09/05/03 (Edited 09/05/03)

Description: It started with a single idea. A mad scientist looked at a product and saw an opportunity. Jim Jannard created a world’s first – a motocross handgrip with a unique orbicular design, engineered to fit a competitor’s closed hand. The year was 1975. It was the beginning of Oakley Inc. (NYSE: OO), a technology company that would soon be fueled by a raging distaste for mediocrity and a fierce devotion to innovation.

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