Submitted:
09/05/03 (Edited 09/05/03)
Description:
Today, Quiksilver offers a diverse line of products under its umbrella including a complete clothing collection, accessories, eyewear, watches, and wetsuits. A similar offering for boys ages 8-14 years old, 4-7 years old and toddlers. The Winter Sports division is emerging with snowboarding apparel and hard goods designed for high performance enthusiasts. To further expand the division, in 1997, Quiksilver acquired Mervin, a snowboard manufacturing company that makes Gnu and Lib Tech snowboards and Bent Metal bindings. QuikSilverEdition is a line of clothing targeting the now 25-40-year-old waterman. In 1999, the Company brought legendary skateboarder Tony Hawk into the Quiksilver family by sponsoring him and purchasing his company, Hawk Clothing. Girl’s lines including Roxy, Roxy Teenie Wahine, Raisins, Radio Fiji, and Leilani swimwear are stronger than ever.
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